For this campaign, we focused on highlighting the unique history of Chios, where Axia originates from. We wanted to reference Chios' history as an island where great artists went to study Greek sculpture, as well as pay homage to the actual process of procuring the mastic resin used to make Axia, whereby Mastiha trees are cut and the resin that seeps from it's branches is collected.

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Art director, graphic designer and editing: Ladina Brunner

Videographer, photographer, editing and drinks developer: Catia Correia